The plan that fueled Amsterdams running craze is awarded a Webby for Best Online Campaign at the 15th Annual Webby Awards.

Boondoggle Amsterdam is immensely proud to receive a Webby Award, the highest honor awarded to digital innovation, for Best Online Campaign. Our Nike+ City Graffiti campaing shows how much pride we take in starting conversations, inciting fanatism and creating stuff worth sharing. 

We invited runners to draw virtual graffiti on the city map of Amsterdam and unleashed their artistic running skills. Every mile they ran was tracked by their Nike+ accounts and shown as a piece on Facebook. 

Nike+ City Graffiti was nominated as best integrated campaign as well. In the category Integrated Campaigns our nomination for KLM Surprise was surpassed by Old Spice. We are glad to take this as a man.

Watch the 5-word acceptance speech of our Creative Director Gaston Serpenti.